Online dating economy
The bicycle increased young people’s choices immeasurably; so did city life.But freed from their villages, people faced new difficulties: how to work out who was interested, who was not and who might be, if only they knew you were.“It’s unprecedented.”For most of human history, the choice of life partner was limited by class, location and parental diktat.In the 19th and 20th centuries those constraints were weakened, at least in the West.
Now, like so much of the rest of that business, announcements of matrimonial and other availability have moved to the internet.
Last year saw a rare Indian tech-sector IPO when raised 500 crore rupees (m) to help it target the marriage market.
In countries where marriage is still very much in the hands of parents, today’s apps offer an option which used hardly to exist: casual dating.
In 2013 Tinder, a startup, introduced the masterfully simple idea of showing people potential partners and having them simply swipe right for “yes” and left for “no”; when two people swiped right on each other’s pictures they were put into contact with each other. Such phone-based services are more immediate, more personal and more public than their keyboard-based predecessors.
More immediate because instead of being used to plan future encounters, or to chat at a distance, they can be used on the fly to find someone right here, right now.