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In a separate A/B test, Ok Cupid used a placebo number instead of users' true match percentage.The results suggested that doing this actually caused people, who were "bad matches" under the original algorithm, to actually like each other: "When we tell people they are a good match, they act as if they are." The revelation that Ok Cupid conducted these experiments on users led to much criticism.
One dimension of this is the impact it has on men's psychology. a perceived surplus of women, the whole mating system tends to shift towards short-term dating," In addition, the cognitive process identified by psychologist Barry Schwartz as the "paradox of choice" (also referred to as "choice overload" or "fear of a better option") was cited in an article published in The Atlantic that suggested that the appearance of an abundance of potential partners causes online daters to be less likely to choose a partner and be less satisfied with their choices of partners.
Users were asked instead to consider other browsers.
The website added a bevy of nontraditional profile options for users to express their gender identity and sexuality in late 2014.
The site supports multiple modes of communication, including instant messages and emails.
Ok Cupid was listed in Time magazine's 2007 Top 10 dating websites. Ok Cupid's founders (Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn) were students at Harvard University when they gained recognition for their creation of The Spark and, later, Spark Notes.
Although the company later clarified that nicknames or initials would be acceptable, and it has been noted that unlike other dating sites that encourage the use of first names, Ok Cupid "encourages long profiles full of intimate details, including candid answers to questions about sex and politics", making connecting that information with a real name more problematic to users.