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The channel was launched by Stuart Murphy, who previously ran BBC Choice, and before that UK Play, the now-discontinued UKTV music and comedy channel.At 33, Murphy was still the youngest channel controller in the country, a title he had held since launching UK Play at the age of 26; although on 20 October 2005 it was announced that Murphy was soon to leave the channel to work in commercial television.This article is about the British television channel which broadcast from 9 February 2003 to 16 February 2016.For the online television channel of the same name, see BBC Three (online). BBC Three was a British television channel operated by the British Broadcasting Corporation.70% was original, covering all genres, including animation, comedy, current affairs, and drama.BBC Three had a unique 60 Seconds format for its news bulletins, adopted so that operation of the channel could be completely automated, without the complication of dealing with variable-length live news broadcasts.The "BBC Three Slot" aired on BBC One on Mondays to Wednesdays starting on 4 March 2019.However, in order to make space for the new slot, BBC One has trimmed the length of BBC News at Ten by 5 minutes.

and it had a 2.6% share of the 15–34-year-old audience and 1.4% of the whole population, according to the Broadcasters' Audience Research Board (BARB).

The remit of BBC Three is to bring younger audiences to high quality public service broadcasting through a mixed-genre schedule of innovative UK content featuring new UK talent.

The channel should use the full range of digital platforms to deliver its content and to build an interactive relationship with its audience. for an audience that the BBC has traditionally had difficulty in attracting.

The former controller of the station, Zai Bennett, Until February 2016, the network broadcast on Freeview, digital cable, IPTV and Satellite television platforms, and was on-air from 7 pm to around 4 am each night to share terrestrial television bandwidth with CBBC.

In March 2014, as a result of a planned £100 million budget cut across the BBC, it was proposed that BBC Three be discontinued as an 'open' television service, and be converted to an over-the-top Internet television service with a smaller programming budget and a focus on short-form productions.

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Nonetheless, the BBC Trust issued its final decision to approve the transition in November 2015, citing the fact that younger audiences have increasingly migrated to online television content as opposed to linear television channels, and the BBC's ability to "deliver more distinctive content online, while bearing down on costs".