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Level of Competition in the Online Dating Industry Online dating Web sites are facing ever-increasing pressure due in part to social-networking sites, but lucrative advertising and subscription revenue keep a high number of companies competing in the area.The surges in the popularity of sites such as My Space and Facebook have drawn attention away from dating Web sites.Members tend to inflate their yearly salaries by 20 percent or more.Physical traits are exaggerated or hidden, especially regarding height and weight.Many people patronize online dating sites for their convenience.
It’s estimated that some 20 million Internet users will visit an online dating site at least once a month.
Digital music and video games are the first and second most popular paid sites.
Revenue projections show online dating sites continuing to grow.
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General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.